What is Pay Per Click advertising?
Pay Per Click (PPC) and Cost Per Click (CPC) advertising, also know as Sponsored Search, allows businesses and individuals to bid for the most visible spots on search engine results page using an auction-style format.
You create ads and choose keywords, which are words or phrases related to your business, product or service. When people go to Google, Yahoo! or another Search Engines and type in your keywords, your ad may appear next to the search results. People can simply click your ad to make a purchase or learn more about you. This is a way to deliver very relevant, targeted advertising to an audience that's already interested in what you offer.
Why will Search Engine Marketing work for me?
Search Engine Marketing offers you a targeted reach. Now you can advertise to people searching on Google, Yahoo and other Search Engines. Pay Per Click marketing offers greater control over your advertising. You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations. There's no minimum spending requirement or time commitment. And with the cost per click option, you're only charged if people click your ads. This means you get a measurable value for every dollar of your budget.
What exactly is a "click", "hit", "impression" and "conversion"?
"click" is the action of a search engine user literally clicking on your ad, or sponsored link, in the results page of a search engine and being delivered to your site. This is also known as a "click-thru." All "clicks" cost a certain amount of money that is unique to the terms, keyword, ranking, and Search Engine.
"hit" is the action of someone visiting your site. It could come from an ad, typing in your URL into a web browser, a link from a website, email, blog or other medium that delivered a user to your website.
"impression" is the action of your ad, or sponsored link, being visible in the results page of a search engine. Whether or not someone clicks on your ad, if your ad appears, that counts as an impression. You are not charged for impressions. You are only charged once someone clicks on your ad.
"conversion" is the result of a visitor completing the action that you desire from your website. It could be the filling out a sign up form, joining your newsletter, buying a product or picking up the phone and calling in an order. Conversions can be tracked right on Google and Yahoo Search Marketing (formerly Overture) or on analytic tracking software, to help determine the return on your advertising investment.
When will I begin to see results?
Once you have established your account with Thats My Ad, your PPC ad campaign will begin to visible, running and competing on the web in five days or less, guaranteed. If you are ready to get started then, contact us and to provide us with your contact information, and we will schedule free 30 minute a consultation. Or, give us a call toll-free at 954.892.6500 Get started today and begin seeing results as early as tomorrow!