Pay Per Click Management
Every day millions of potential customers start their quest for relevant information by typing keywords into a search engine. When they search do they see your business or your competition?
Campaign Development
One of our Thats My Ad professionals will design and implement your Pay-Per-Click campaigns from start to finish. We'll begin with Google AdWords campaigns. Yahoo Overture, MSN AdCenter, ASK and other Pay-Per-Click search engines and affiliate programs can be added after we've amassed a performance database and consistent profits with Googleís powerful Pay-Per-Click search engine.
ThatsMyAd.com campaign management service utilizes a holistic approach that blends online and offline influences into a successful marketing campaign. We have a deep understanding of what it takes to attract qualified prospects, turn those prospects into leads and convert those leads into sales. Whether you wish to sell products online, promote a service, generate leads, or simply increase brand awareness, we will customize a campaign with your specific business objectives in mind.
Paid search is the hottest area of online marketing today and this trend is only going to strengthen. Traditional media is losing its market share as ad dollars move to online marketing, specifically the paid search arena. With advertising dollars invading the paid search space, unwary marketers are at risk of making mistakes that can quietly consumer thousands, even tens of thousands of dollars. Thats My Ad will develop a professional search campaign that is synergistic with you online and offline marketing strategies.
Our Campaign Management Services Include
A Competitive & Market Analysis specific to your business
A Dedicated Marketing Consultant and Single Point of Contact
Flexible Monthly Budgets
Local, Regional, National and International Targeting
Ongoing Keyword Research, Keyword Editing and Bid Management
Ad Copy and Landing Page Optimization – (a/b Split Testing, Content Edits etc.)
Click Fraud Monitoring
Cross-channeling synergy with all of your media promotions
Business Optimization, Analytics, Performance Tracking and Reporting
Let our certified relationships with Google, Yahoo, MSN and many other paid search engines be your “secret weapon” to more leads and sales.
Campaign Development Services Include
An analysis of your organization's goals (online vs. offline sales, email marketing, visitor growth, lead development, sales funnel goals and brand management)
Economic Analysis (budget, profit margin, competitive analysis, traffic estimates, reporting needs and most importantly - What can we afford to pay-per-click?)
Establishment of professionally managed accounts
Implementation of Advanced Analytics into website (optional - recommended)
Implementation of patented "Bid Strategy" software (optional - recommended)
Keyword Analysis and Development (hundreds, possibly thousands of keywords, with tracking codes linked to each keyword)
Creation of Advertising Copy (many versions will be created, by keyword category, and continuously improved through active split-testing on all campaigns)
Tracking Mechanisms and Campaign Performance Databases will be installed on your website
